Communications Strategy: Why Don’t We Just Do it?

You could make it look like you’re doing something but not really make any difference. Or you could develop a communications strategy so that everything you do has a purpose. Time is money, especially for small businesses or not-for-profits, which is why it can be so tempting to skip the strategy step. The pull towardsContinue reading “Communications Strategy: Why Don’t We Just Do it?”

The difference between marketing and communications

The big, burning questions: is there a difference between marketing and communications? Where does communications end and marketing begin? This is a query many a professional marketeer or communicator has grappled with and it’s certainly true that over the years, these different fields have increasingly overlapped. In a classic GCSE essay tactic, I turned toContinue reading “The difference between marketing and communications”

Ways to invest in your business

Maybe I’m just having a bad business day but I am done being polite – I have to call out the bullsh*t and urge you to invest in your business. The digital and real world is awash with solutions that claim to boost your brand, fix your follower numbers, create more conversions, enhance your engagement,Continue reading “Ways to invest in your business”

Marketing your business: Strategy vs. Blagging it

When you’re marketing your business, looking at the bigger picture can feel overwhelming but the value is in the energy, time and money you save. A Communications Strategy might sound dull, but it can transform the way you market your business and reach your ideal audience and potential customers. Let’s be honest: how you runContinue reading “Marketing your business: Strategy vs. Blagging it”

What do you actually do?

Communications Strategy sounds dull and boring, but it can transform the way you reach your ideal audience and potential customers. The right strategy will save you time, stress and money. I help you reach the right people in a way that’s right for you. My grandad used to work in the coal mines (yes, reallyContinue reading “What do you actually do?”