Communications Strategy: Why Don’t We Just Do it?

You could make it look like you’re doing something but not really make any difference. Or you could develop a communications strategy so that everything you do has a purpose. Time is money, especially for small businesses or not-for-profits, which is why it can be so tempting to skip the strategy step. The pull towardsContinue reading “Communications Strategy: Why Don’t We Just Do it?”

The difference between marketing and communications

The big, burning questions: is there a difference between marketing and communications? Where does communications end and marketing begin? This is a query many a professional marketeer or communicator has grappled with and it’s certainly true that over the years, these different fields have increasingly overlapped. In a classic GCSE essay tactic, I turned toContinue reading “The difference between marketing and communications”

Ways to invest in your business

Maybe I’m just having a bad business day but I am done being polite – I have to call out the bullsh*t and urge you to invest in your business. The digital and real world is awash with solutions that claim to boost your brand, fix your follower numbers, create more conversions, enhance your engagement,Continue reading “Ways to invest in your business”