The difference between marketing and communications

The big, burning questions: is there a difference between marketing and communications? Where does communications end and marketing begin? This is a query many a professional marketeer or communicator has grappled with and it’s certainly true that over the years, these different fields have increasingly overlapped. In a classic GCSE essay tactic, I turned toContinue reading “The difference between marketing and communications”

Marketing your business: Strategy vs. Blagging it

When you’re marketing your business, looking at the bigger picture can feel overwhelming but the value is in the energy, time and money you save. A Communications Strategy might sound dull, but it can transform the way you market your business and reach your ideal audience and potential customers. Let’s be honest: how you runContinue reading “Marketing your business: Strategy vs. Blagging it”