Communications Strategy
Every successful business needs a Communications Strategy but what is it?
In short, it’s the difference between you getting lost in the noise and reaching the right people in a way that’s right for you.
When you’re a small business or not-for-profit, your passion is your most important asset. Connecting with the people who will support you isn’t always straight-forward.
It’s key to know where you’re going and how to get there.
I can help you figure out the best way to build your reputation and forge relationships through a variety of communications channels that align beautifully with your personality and brand.
Content Creation
Once you’re afloat, you need to keep the wind in your sails with clear content that’s perfect for your ideal audience – the people who will support your journey and your brand.
Quality content isn’t just a soapbox, it should be purposeful, useful and engaging.
I can make your website and social media channels pop with consistently branded content that grabs attention.
I plan and schedule a range of resources – both one-off and evergreen – that are manageable and authentic to your personality and brand.
There is a world outside digital and I make sure the right tone and key messaging is preserved across different channels so your ideal audience notice and recognise you in a heartbeat.
Angela’s experience and ability to interpret our needs has been hugely valuable and has helped to increase understanding of the condition we support, whilst raising awareness of our work and greatly contributing to the positive progress made to date.
Toni Mathieson, INPDR