Communications Strategy sounds dull and boring, but it can transform the way you reach your ideal audience and potential customers.
The right strategy will save you time, stress and money.
I help you reach the right people in a way that’s right for you.
My grandad used to work in the coal mines (yes, really – proud Essex girl from northern stock right here!). He could never get his head round what I do for a living. He’s always in my mind when I try to explain what I do.
When you communicate well you grow your reputation, build a supportive community and, if it’s your thing, make a good living – this is where I come in.
However, even as an experienced and qualified communications expert, I’ve had my fair share of dismissive attitudes but when the comms is right, the message lands.
Overwhelmed or confused?
You might feel overwhelmed by the sheer number of things you think you should be doing when it comes to communicating:
- Social media
- Website
- Advertising
- SEO
- Events
- Webinars
- Email subscription
- Advertising
- Local press
- And so the list goes on.
Trying to keep up is no way to stand out.
There’s an expert on every YouTube ‘street corner’ extolling the virtues of the latest hack that will get you a six figure business, double your followers overnight and so on.
Do what feels right for you.
Stop reacting. Start being proactive – it’s easy with a plan.
Why have a strategy?
Have you ever been on a journey without a map or an idea of where you were going? How far did you get? Did you feel lost?
I’ve worked with lots of organisation who, often without realising it, are blagging their comms. Sometimes it pays off, sometimes it doesn’t but hands down someone’s time, money and energy is wasted at some point.
A decent communications strategy will look at the whole business and draw out a realistic roadmap to achieving useful goals
I will listen
One of the things I do is look at your journey so far, where you want to go, who you’re trying to connect with and how we can make that happen.
I listen to you – learn about your personal brand and your story – then I marry that up with my skills and expertise to develop a Communciations Strategy that sets you on a manageable path.
You might be surprised to learn that the answer doesn’t always lie in social media!
For a small business, your passion and your brand are the key to magic content that helps you grow.
Don’t lose yourself chasing the latest ‘must-do’. Get yourself a map and choose your route.
Get in touch to start your journey:
You can find out more about how I can help you by visiting my Services page.
Read about how listening is the gold dust of good communication and your ticket to better content on the guest blog I did for CommsRebel.