If you already have a pretty good idea of what sort of communications support you need, I have put together some ‘off-the-shelf’ packages.
These are some of my most popular services and help to solve some of the most common issues for small businesses and not-for-profit organisations.
If you would like to add to or amend any of these packages, please get in touch for a discovery call.
Sort Your Socials
This package is for you if you know your business should be on social media but you don’t really know if it’s helping. It’s a huge drain on your time and you are inconsistent.
Take your socials from millstone to peace of mind.
As part of my Sort Your Socials package, we start with an in-depth one-to-one session to understand your goals and challenges.
I also recommend social media management for a minimum of three months to ensure consistency and see results.
This is what’s included:
Strategy
- Audit and analysis of existing social media platforms,
- One-to-one discussion time with client to informally feedback audit and brief strategy,
- Audit report to feed into social media strategy (Snapshot),
- Set one to two SMART Social media goals,
- Develop one Audience Avatar, based on ideal customer,
- Set a Mission Statement for each social media channel,
- Outline Tone of Voice,
- Competitor analysis – up to two competitors,
- Outline content pillars,
- Identify top five performing content (posts),
- Content strategy for each social media channel, incl. how often to post, type of content to share and engagement with audience.
Management
- Refine and update page (including bio),
- Plan content calendar a month in advance,
- Research relevant hashtags,
- Post/schedule content on your behalf, including captions (client to supply images),
- Monitor engagement (DMs and comments),
- Monthly review of performance.
Pitch Perfect
If you’re passionate about what you do and have a story to share, this is the package for you.
Getting featured in the right places grows your reputation and shows credibility – you can’t put a price on that.
But putting together a quality press release and taking a targeted approach can be a headache on top of the day job.
With Pitch Perfect, you put yourself at the top of the pile when vying for a busy journalist’s attention.
This is what’s included:
Press Release
- Attention grabbing headline,
- Boilerplate – reusable organisation bio/about us section,
- Factually accurate, concise, engaging content tailored to your brand’s tone of voice,
- Identify appropriate spokesperson and write a quality quote,
- Enhanced for search engine optimisation (SEO), including testing relevant links and jargon-busting (depending on target media),
- Include appropriate contact details,
- Proofread for spelling, grammar and to ensure credibility, including checking statistics and sources,
- You have final sign off.
Pitch & Follow Up
- Identify up to five journalists/publications to pitch your press release,
- Direct pitch to journalist/publication newsdesk via email,
- Support preparation of a response to additional questions and arrange direct contact with the journalist,
- Direct follow up via email,
- Optional extra: act as a point of contact for journalist,
- Monitor coverage and feedback to you.
Website Wow
It’s all too easy to leave old, tired content on your website but it should be the living, breathing face of your organisation.
Fresh, easy-to-read content not only helps with discoverability and SEO but also makes for a better user experience.
The Website Wow package is a shot in the arm for your virtual shop window.
A tweak here, a re-write there and a re-jig of current pages can turn a drab website into an engaging showcase.
This is what’s included:
Audit
- One-to-one discussion to help identify current issues with website and content using recent analytic data,
- Review and audit of up to eight website pages,
- Feedback to outline what needs to be changed or updated,
Drafting
- Word document with draft copy that’s had a serious glow up for your feedback and/or sign off,
- One round of amendments to draft copy,
- Word document with final copy for you or your web company to upload,
- Optional extra: enable access so I can upload changes for you.
Let’s get the ball rolling.
Fill in the form, choose your package and I’ll get back to you.